Grundfos supports Akel’s facelift

November 27, 2017


Grundfos and Akel complete showroom upgrade

As part of major initiative to strengthen its dealer network and improve brand presence throughout the wider Middle East, world leading pump manufacturer, Grundfos, has completed a joint project with leading Saudi Arabia pump distributor and local Partner, Akel, to refurbish the company’s Riyadh showroom. 

The fourth project of its kind completed by Grundfos in Saudi Arabia in recent months, the Akel refurbishment has completely transformed the showroom internally and externally to present a more modern and professional image, in keeping with Grundfos’ world class brand. 

A leading name in the assembly and distribution of water pumps, transfer pumps and irrigation systems throughout Saudi Arabia, Akel is one of Grundfos leading partners in the region and, as well as carrying a major stock of Grundfos pumps and components, carries out a range of key services on the company’s behalf, including pump commissioning, testing and repair.  

The refurbishment, which was carefully planned to minimize impact on Akel’s business, has been designed to visually reinforce the partnership, with eye-catching Grundfos external branding and new product displays designed to attract customers and make it easier to quickly identify the most appropriate Grundfos pump for any specific application.

 As Abdulaziz Daghestani, Deputy General Manager, Grundfos Saudi Arabia explained, “As our Authorised Distributor partner, Akel staff are fully trained and supported by us to ensure that they can provide the level of excellence expected of the Grundfos brand. The new showroom is sending out a signal to new and existing customers that they are dealing with an authorized partner that has the full backing and support of Grundfos.”

 The showroom refurbishment project is a key element of a wider plan by Grundfos to improve customer service throughout the region.