March 15, 2011
The first thing that meets the guests entering Hall 9 on the world's largest plumber fair is a 2m ALPHA2 pump.
According to Branding Director, Kim Klastrup, this symbol is a clear sign of the fact that this is the location of the world's leading manufacturer of pumps for the next five days.
- ISH is definitely the most important fair for us, offering us a unique opportunity to present our innovative products and establish contact to our customers, he said.
15 staff members have worked hard for about a week to make the exhibition stand ready for the opening. They have made a "water carpet" with running water and the trickling sound fills most of the stand, which is divided into three main areas, focusing on energy efficient and intelligent pumps, motors and wastewater treatment. In addition there is a coffee bar and a restaurant in which the guests may fortify themselves for a tour of the blue Grundfos country.
In one of the corners of the stand there is a small stage on which guests are invited to compete for being the quickest in installing an ALPHA2 pump with the patented AUTOADAPT feature.