September 06, 2001
Pumps are an important part in the life of mankind. The most important one is the circulation pump we all know and have to take care of - the heart!
The heart's circulator pump as well as a Grundfos circulator pump are at the centre of a campaign launched by Grundfos Holland to support a charity institution for heart patients. "Pumps for life" is the slogan of the special charity programme which will also benefit four other charities.
Diabetics will benefit from a campaign for dosing pumps and a campaign benefiting patients with stomach, liver or intestinal problems focuses on AP sewage pumps. Remote controlled E pumps are connected with brain patients and fire fighting pumps are in focus in a campaign for patients with burns.
The marketing department of the Dutch company was inspired to develop the special campaign by the TQ process started by Grundfos Holland last year. Based on Grundfos' mission, vision and corporate values, the campaign is to demonstrate that Grundfos has a responsible attitude towards problems in society at large.